While Sonic Youth's Matador debut The Eternal isn't officially released until June 9th, this is the newest release from the label to be part of their Buy Early Get Now campaign, and it will work a little differently than their last BEGN promotion (Brighten The Corners: Nicene Creedence Edition) in that customers will pre-pay, provide us with some basic contact information (name and email address), and then be given a download card at point of purchase.

What you get:
-Double LP or CD of The Eternal
-Stream of the full album (stream goes live on April 28th)
-Exclusive limited live vinyl LP recorded July 4, 2008 in NYC (while supplies last, so sign up now!)
-Exclusive poster
-Exclusive mp3 downloads (available in sequence April 28th, May 12th, and June 2nd)

How you get it:
-Sign up for the pre-order here in our physical shop now
-Log onto www.buyearlygetnow.com on April 28th with your access code for album stream and downloads
-Return to us on release date (June 9th) to pick up your copy of The Eternal, plus your live LP and poster

We now return to our regularly scheduled Featured Release writeups...