M. WARD - More Rain
Monday, March 7, 2016 at 10:20AM
soundscapes

"Certain artists raise a simple question: Can you blame someone for making the same album over and over again if that album is always really good? AC/DC, The Ramones, and Motörhead have all implored listeners to ask that question, and there’s a strong case to be made that M. Ward does as well. For over 15 years, he’s been giving the world reliably beautiful, thoughtful folk music that seems like it was transported to present day from, say, 1939. His latest album, More Rain, is no exception to the ruleBut while listeners know what they’re getting with M. Ward by now, that doesn’t make the results any less enthralling...To be clear, More Rain is far from identical to Ward’s previous releases. While his signature sound is undoubtedly intact, little flourishes separate it from the pack. Namely, this album is a bit more willing to embrace electronic instruments than past efforts. “I’m Going Higher” features an enthralling guitar solo, while “Girl From Conejo Valley” is quite possibly the first M. Ward song to use a synth. None of this would be quite enough to get Ward’s fans to yell “Judas!” when he busts these songs out live, but they do represent a rare willingness from Ward to leave his comfort zone." AV Club

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